Search Engine Optimization Process
You want people to find your website. That’s one of the purposes of having a website.
Search Engine Optimization (SEO) can be broken down into eight steps. They are:
- Keyword Selection / Research
- Content Creation or Modification
- Site Structure & Navigation
- HTML Validation & Cleaning
- Submissions
- Internal Linking
- Competitor Analysis
- Cross Linking
Our SEO Firm has on staff SEO specialists who will be working on your website. Each website created by us incorporates the most recent technology and techniques that allow your website to be fully optimized and found on the search engines — a search engine friendly web design. Since an overwhelming majority of all searches are done through Google, it is the search engine we prioritize.
Search Engine Friendly Website Design
As we begin to design your website, we will discuss the keywords for your organization. Additional research is then done by Webstix to verify the effectiveness of these keywords / key phrases.
As we develop your site we produce search engine friendly copy. You want to include whatever keywords that are improtant to people finging your site. A website’s design, page layout, navigation scheme, and information architecture are just as important as search engine friendly copy.
From the start, the pages of the site will be created in such a way that the site will receive a good ranking in the search engines. This is a foundation-up type of approach that we believe is essential for long term results.
SEO work consists of two phases that build on each another. Phase 1 is the Production Phase and Phase 2 is the Maintenance Phase.
SEO Production Phase
In the Production Phase, all eight aspects are included but with special focus on keyword selection, site structure, HTML validation, internal linking and submissions. Your website is set up correctly from the very start.
We include the SEO Production Phase work with every new web site for two reasons:
- It doesn’t cost anything extra on our end to set things up right the first time. That’s part of the website development phase.
- Second, you will benefit from having a website that’s set up and structured correctly from the start.
Parts of the SEO Production Phase include:
- Search Engine Submission
We will also hand-submit your website to the top 10 website directories. It will also be submitted to local website directories (if available). The site may be listed in the on-line portfolio of Webstix, Inc. as well.
Note: Do not get any kind of service that submits your website to thousands of search engines and directories. This could very well backfire and get your listing on Google delayed for up to a year. - Server Statistics – All websites that are hosted by Four Summits will also have an online statistics page setup at no extra charge. This is a page where you can go and get up to date information about how many people visit your website, what the most popular pages are, etc. All the information you need is shown graphically which makes it easy to use and understand.
- We also, optionally set up all websites that we create with Google Analytics, which is a comprehensive web stats program with excellent reporting.
SEO Ongoing Maintenance Phase
Your site should be checked periodically to ensure that your site still has high rankings.