Email Marketing
Email Marketing Services
Contact us for help starting your email marketing services. The following overview gives you an idea of how you can help your business or organization with email marketing. We can help you get started with this great marketing tool.
EMail Marketing Overview
Email marketing is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.
Since the era of online marketing became very popular, it encourages that we promote our products in many ways such as Blog, Website, Forum, Social Media and one of them is an Email. In this email option, just having an email address and spamming your contacts is not the best way to increase your products sales. Building a list wi;; help to grow reader loyalty in order to make more sales.
Why Use EMail Marketing
The reasons why most people try email marketing is because it is profitable. This is because of the following attributes:
- Low Cost Communicating via email has many of the advantages of traditional direct mail but with much lower costs.
- Speed If you need to, you can get a message out to your entire list very fast.
- Ease (both for you and the reader) For your marketing to be a success it has to be easy for the recipient, but it helps that email marketing is easy for you too as it means you can do it yourself.
- Push While websites and RSS are “pull”, in that the visitor has to come to you, with email you can send your messages out, reminding and re-engaging readers.
- Personalized The more information you collect, the more messages can be tailored and personalized. Email also has the particularly special ability to segment, meaning you can split people off into smaller, more focused lists.
- Viral It’s so easy for people to forward your message on to others, spreading further than you could alone.
- Tracking Everything from how many emails were opened, through to each individual link click can be tracked, meaning you can hone your techniques and improve performance.
- Testing Along with tracking, you can test different subject lines, calls to action, use of images, and so on, to further improve your results.
- Complimentary Email, while an excellent tactic, does not replace your other marketing activities but compliments them extremely well. Combining multiple tactics can build very profitable marketing campaigns.
- Opt-In Perhaps most important, the best email lists are always opt-in, meaning you have permission to contact the person. This permission is very powerful and should not be underestimated.
Disadvantages of Email Marketing
Main disadvantages of Email marketing evident are:
- Deliverability. Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems.
- Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems.
- Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
- Communications preferences. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences.
- Resource intensive. Although email offers great opportunities for targeting, personalisation and more frequent communications, additional people and technology resources are required to deliver these.
Email Marketing Risks
After we had talked about advantages and disadvantages of email marketing, now the question is, what is the main risks of doing email marketing? Doing email right can be a fantastic addition to your marketing mix, but do it wrong and you might be better off not doing it at all.
The main risks are:
- 1. Branded a spammer – Without singling out any particular instance, even the best lists will get marked as spam occasionally because some people can’t be bothered to use the unsubscribe links.
- 2. Burning out your list – A certain amount of churn is to be expected. People leave lists all the time through no fault of yours. Too many messages, too often, or bad content to sales ratio and you could find your email list becoming used up and burned out. Be careful to always make your list valuable to your readers, not an irritation.
- 3. Breaking the law – Be aware that due to nasty spammers there are very strict laws around the world and it is easy to break them.
- 4. Alienating readers – It never ceases to surprise, how many people get carried away with email marketing and go way over the top. Your messages do not have to read like snake oil, and every email does not have to carry about call to action words. Remember your list members are human beings and all should go well though.
- 5. Delivery issues – People become more and more sensitive to spam there are more and more innocent messages landing in junk mail folders. There are techniques to help your message get through, but the main way is as mentioned above, use a reliable email provider.
Email Marketing Tips
Determine Campaign Objectives
Email marketing can have two basic objectives: to drive direct response (customer acquisition) and to develop ongoing relationships (customer retention and loyalty). Usually customer retention and loyalty is a major goal because marketers believe the resistance to email impedes customer acquisition.
Creation and Execution
This includes a multitude of messaging elements that can impact an email campaign, including the following non-exhaustive list: the “from” line, the subject line, the offer, the format, the message copy, the message category, and message personalization and targeting.
Email Copywriting
When writing an email subject line, make the content of your message absolutely clear or users will never open it. Online headers are very different from print because they are used differently. Online headers are often displayed out of context as part of a list of articles, such as your email program’s list of incoming messages or a search engine listing. Even if the header is displayed with related content, the reduced amount of available information at a glance makes it hard for users to learn much from that data. Therefore, your subject line must make sense and stand on its own. It is also important to put the most vital and compelling information first in case the subject line is truncated.
Timing and Execution
This suggests that large lists should be broken down into smaller segments, perhaps targeting the consumer segments and personalizing the message. Another tactic is to remove individuals who do not read your messages, or put them into a separate list that receives email less frequently.
Testing Message Effectiveness
Email has always been compared to postal direct mail. Just as direct marketers tested different messages, formats, timing and other postal mail variables; email marketers can test relevant variables quickly and interactively.
Analysis
Review the metrics within your web analytics program, noting the results of key performance indicators. This will allow you to optimize for future campaigns.
Some Effective Email Marketing Services to Grow Your Business
Email newsletters can add a personal touch to your company private. You can summarize the content of your blog, give a little teaser of what you do on the company, or simply share stories about your work team experiences. One of them, can make and help you to feel closer to the organization and even your community. Well, I know this from my own personal experiences with companies that I admire and I learned a lot from them.
Some Email Marketing Services
Once you decide what you want to share with your customers and even with your community, all you have to do right now is you have to choose the tools that can create an email campaigns pleasant experience. Fortunately, there is no shortage of good options in this area. Here are 30 + some email marketing services that’ll help your product campaign.
01. Campaign Monitor
Campaign Monitor is one of most popular email marketing for now. Used by leading companies such as Facebook, Twitter, Ebay, 37signals, Myspace and Intel is one of the clients who use Campaign Monitor services. Campaign monitor offers everything a designer needs to run successful email marketing campaigns for themselves, their community and their clients.
You can even rebrand the interface, create sub-accounts for your clients and let them send their own campaigns, Create and send email campaigns easily by import your custom HTML and CSS with a single click, manage lists and subscribers, reporting and analytics.
02. AWeber
Founded in 1998, Aweber create email marketing software to help small businesses automate email follow up and email newsletter delivery. There is available more features by a single click. You can send standard e-mail newsletters, include a signup form on your website, create autoresponders, and turn your blog’s RSS into e-mail. They also have analytics built-in and functionality that allows you to integrate your list with your shopping cart.
03. Constant Contact
You can create messages using an e-mail wizard, edit stylesheets, use an autoresponder, host up to 5 images free on their site and review tracking and reports. They also provide a number of tutorials and webinars.
04. IContact
IContact is the fastest growing email marketing company! iContact’s goal is to offer simple and easy-to-use, yet powerful email marketing software for modern growing businesses. The online solution from iContact manages to exceed their goal and is one of the best email marketing services available. iContact blows the competition out of the water with intuitive and elegant campaign creation, strong reporting functions and some impressive extras, including an online community.
iContact will help you completely manage an email campaign in three easy steps. Some unique features include the option to create surveys and an auto responder, so your customers will never feel neglected. Overall, iContact is the best in the business; however, we would like to see them take their reporting features further by including conversion tracking and integration with Google Analytics.
05. MailChimp
MailChip is a fun email marketing service designed with simplicity and ease in mind. The interface is bright and welcoming with a smiling cartoon chimp as their mascot. This is not your stuffy old bosses email marketing service. MailChimp was designed for people of the Google generation.
You can import existing lists from Excel, Salesforce, and Highrise, customize website signup forms, manage your list and track statistics. They also offer add-on features such as integrating Google Analytics, list segmentation and dynamic content functionality.
06. Ezine Director
You can create your own HTML e-mail templates, integrate a website signup form, create a sequential autoresponder and monitor results.
07. Vertical Response
Vertical Response is a good email marketing service and offers a free “test drive” so you can try it before you buy it. The program is great for computer novices with an easy-to-use interface. Note that this service is FREE for non-profits.
You can collect responses to online surveys, host your images, see real-time statistics, segment your list and integrate Google Analytics. This service also allows you to send e-mail messages as well as direct mail postcards.